An Assistant is the Ringg AI voice agent that talks to customers. It follows your script, uses the voice you choose, and works toward the goal you define.
What an Assistant Does
An assistant can:
- Call contacts from a campaign.
- Answer calls made to your number.
- Speak with website visitors through a webcall widget.
- Use uploaded documents to answer questions.
- Save call results for review in History and Analytics.
Call Direction
| Direction | What It Means | Common Use |
|---|
| Outbound | Ringg AI calls the contact | Campaigns, reminders, follow-ups, collections |
| Inbound | The customer calls your number | Support, intake, routing, callbacks |
| Webcall | A website visitor starts the call online | Product pages, landing pages, onboarding |
Conversation Style
| Style | What It Means | Best For |
|---|
| Single Prompt | One script controls the whole call | Simple flows with one goal |
| Multi Prompt | Multiple prompt nodes guide different paths | Complex flows with branching logic |
Templates
Ringg AI includes industry templates for common use cases.
Templates are starting points. Review the prompt and edit it for your company, audience, and compliance needs.
Main Settings
| Setting | What You Control |
|---|
| Prompt | Opening line, goal, tone, and rules |
| Voice | Language and voice character |
| Custom Variables | Contact-specific values such as callee_name or loan_amount |
| Knowledge Base | Documents the assistant can use during calls |
| Call Settings | Duration, timezone, voicemail behavior, retries, and audio settings |
| Embed | Website widget setup for webcall assistants |
| Custom Analysis | Post-call fields to extract from transcripts |
Prompt Basics
A good prompt has three parts:
First message
The exact line the assistant says when the call connects.
Objective
The assistant’s role, business context, and goal.
Response guidelines
Rules for tone, language, objections, handoff, and answer length.
@{{callee_name}} let the assistant personalize each call.
Agent ID
Every assistant has an agent_id. Developers use it for API calls, campaigns, webhooks, and webcall embeds.
When a business user creates or approves an assistant, include the assistant name and agent_id in the developer handoff.
Test Calls
Use Test call before launch. Test the first message, voice, language switching, knowledge base answers, custom analysis, and end-of-call behavior. 
